Keynote Speaker Category: Brand, Female Speakers, Marketing, Media,
The Power of the Purse: How Smart Companies Are Adapting to the World’s Most Important Consumers–Women.
In the media:
The Wall Street Journal’s in depth Cocainenomics is a Netflix ad for Narcos
Why Diversity and Inclusion Matters to Creativity, part of The Drum’s “The World’s Most Creative Women.”
Forbes – Measuring Branded Content’s Success: The Essential Guide
Episode and show notes: https://nativeadvertisinginstitute.com/blog/successful-relationship-podcast/
Soundcloud account: https://soundcloud.com/nativeadpowerhouse/
Fara is a noted authority on women and their economic power, serving as a lead facilitator of the 50 Women Can Change the World in Journalism, a project by Take The Lead, a non profit devoted to women’s advancement in all areas of society.
Author of “The Power of the Purse: How Smart Companies Are Adapting to the World’s Most Important Consumers—Women.”
Lead instructor for the Poynter Institute’s College Media Project, which supports independent student media with a focus on accountability journalism and media literacy.
As a lead instructor for the Poynter Institute’s College Media Project, Fara works with independent student media organizations on college campuses across the United States. Her work is focused on teaching accountability journalism, a methodology of deeply engaging with communities with a focus on engaged journalism practices that can help combat fake news and other propaganda that are deeply affecting the global media industry.
Bringing together her two primary interests—women and the media—she co-leads the highly successful inaugural 50 Women Can Change the World in Journalism, a program of the nonprofit Take The Lead. This program supports the work of women journalists to bring more diversity, inclusion and parity to newsrooms.
Prior to this shift to entrepreneurship, coaching and teaching, she led a team of journalism-forward creators–including editors, writers, designers and developers, focused on redefining custom content for Dow Jones. She created best-in-class custom content solutions for the world’s largest advertisers with a focus on excellence and creativity.
This ethos can also be seen in the work she created for WSJ. Custom Studios, where Fara and her team were awarded the Cannes Lion for Effectiveness as well as D&AD Pencils for design. As Vice President of custom content and global content director at the Studios, Fara combined powerful technology and emotive storytelling techniques to create immersive programs for a deep portfolio of national and international brands and companies. Projects such as Cocainenomics, created for the launch of Netflix Narcos, brought together investigative journalism, interactive data visualizations and gaming to create a program that has been called “as addictive as the show and the drug itself.”
Fara has worked in every storytelling medium from traditional print, books, and digital publishing to virtual reality films throughout her three-decade career. In the past decade, she has led diverse teams of developers, designers, writers, and editors to create compelling and creative custom content programs for the world’s largest brands, including Ford Motor Co., Morgan Stanley, MINI USA and Netflix.
Warner was formerly the editorial director of international special editions at Newsweek /DailyBeast and has held editorial positions at Fast Company and The Wall Street Journal.
- A Picture’s Worth – Co-founder
- Take the Lead – Leadership Ambassador
- Dow Jones – Vice President, Custom Content
- Global Content Director – Wall Street Journal
- Editorial Director, AOL Tech and This Built America
- She is the recipient of the Howard R. Marsh Visiting Professorship at the University of Michigan where she taught digital storytelling.
- Master’s degree in journalism from Columbia University
- Knight-Wallace Fellow at the University of Michigan (2005-2006)
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