Keynote Speaker Category: China, The Future of Technology,
BUSINESS INSIDER – I was a VP at Alibaba during the SARS crisis in 2003. Here’s what Jack Ma did to unite our team, accelerate revenue, and launch a new business amid the uncertainty of a pandemic
We Talked to The Man Who Knows More About Alibaba’s Beginning Than Any Other American
In Six Billion Shoppers Erisman talks about how e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.
With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.”
In Alibaba’s World, Porter Erisman, shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that’s poised to sweep the ecommerce world today. He also analyses Alibaba’s role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.
Porter Erisman an entrepreneur, e-commerce consultant and award-winning filmmaker with more than 20 years of experience in China. From 2000-2008, Erisman served as Vice-President at Alibaba Group as the company grew from founder Jack Ma’s apartment into the world’s largest e-commerce company. Based in China, Erisman at various times headed Alibaba’s international marketing, website operations and corporate affairs.
After leaving Alibaba, Erisman produced and directed ‘Crocodile in the Yangtze’ an independent documentary film about his experience inside the company. The film screened at twenty film festivals worldwide garnering several awards including “Best Documentary” at the San Francisco United Film Festival and “Best Film on Entrepreneurship” at the Silicon Valley Film Festival. From 2012 to 2014, Erisman travelled with the film to sixty screenings on six continents before selling the film to Bloomberg Television, which broadcast Crocodile in the Yangtze throughout the fall of 2014.
Erisman has spoken at conferences around the world and has been featured in leading media including The New York Times, Wall Street Journal, CNBC, Bloomberg, NPR and the BBC. He is also the author of Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business (Palgrave Macmillan, 2015).
Since leaving Alibaba, Erisman has remained involved in start-ups in developing countries by consulting to e-commerce companies in India, Nigeria, China and Vietnam.
Erisman received a B.A. in Political Science from Stanford University and an MBA from Northwestern’s Kellogg Graduate School of Management. He speaks Mandarin Chinese, which he studied from 1994-1995 at the Beijing Language University.