Tom Szaky is the founder and CEO of TerraCycle, a global leader in the collection and repurposing of complex waste streams. TerraCycle operates in 21 countries, working with some of the world’s largest brands, retailers and manufacturers to create national platforms to recycle products and packaging that currently go to landfill or incineration. For Tom Szaky’s Full Bio see below: –

Topics:

• Understanding the dynamics and economics of waste – What are opportunities in today’s environment? How can you see and capitalize on hidden assets and grow businesses in a constrained economy? The keys are quality, pricing, innovation and customer engagement. Using examples from TerraCycle, Tom Szaky explains the importance of a big idea, whether social mission or in a larger service context.
• Making the impossible, possible – Hear about Tom’s success in starting a company, developing an innovative culture within the company and ultimately achieving success. This is the story of TerraCycle, from idea to 100% growth per year for five years, in over 10,000 big box stores, and growing. All products made from and packaged in waste. Cover of Inc. Magazine, full page NY Times and WS Journal stories and hundreds of stories annually.
• Negative Cost Marketing – This is an exploration of this very question through the lens of Tom Szaky, who did it himself with no agencies, no advertising, and most importantly no budget. He has built a marketing platform around his unique global recycling company, TerraCycle, that today generates over 21 media placements per day, blogs for dozens of major media outlets from the New York Times to Huffington Post, has published multiple books, has its logo on over 60 billion products per year, holds major licensing deals, and is even the center of its own reality TV show series (now in its fourth season). Most of these projects generate more revenue than cost and have helped to establish a decade of year over year growth for their business.

The ideas in this talk topic can be applied to any organisation small or large, and have helped TerraCycle to become a global company with over $20 million dollars of annual sales, all while generating revenue through its marketing department

These are topics that have proven valuable to customers in the past and are meant only to suggest Tom’s range and interests. Tom researches each and every company he speaks to and for and the final topic is always finalised that works best for the needs of the audience.

Media:

How I Did It: Grow Out, Not Up

Solving America’s Garbage Crisis: A Chat With TerraCycle CEO Tom Szaky

The world’s biggest brands have a garbage problem. This man can help

Companies & Projects:

https://www.terracycle.com

Books:

“Revolution in a Bottle” (2009),

“Outsmart Waste” (2014),

“Make Garbage Great” (2015)

“The Future of Packaging” (2019).

Tom created, produced and starred in TerraCycle’s reality show, “Human Resources” which aired on Pivot from 2014-2016 and is syndicated in more than 20 foreign markets on Amazon and iTunes.

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