Marketing is noisy. Digital ads, social media, emails, so many brands that are competing for attention in an endless scroll and consumers are getting tired of the same old tactics, I’m getting tired up of the same old tactics, I want to resort to a transistor radio and a newspaper and step back in time! I’m overwhelmed by the constant beeping of my phone…Am I the only one who feels that way?
The ideal solution is to stop consuming, stop scrolling, start reading insightful books, start going to events and gain the latest insights from compelling keynote speakers. Going to a live event, is where people make the best ‘genuine‘ connections, by networking and connecting with people 1:1 as opposed to trying to build relationships on social media and if you are not organising an event in 2025, you are missing a major piece of the marketing puzzle!
A well-crafted event builds relationships, creates trust, and turns audiences into loyal customers. Whether it’s a corporate gathering, a product launch, or an industry summit, events offer an unmatched opportunity to cut through the digital clutter by creating real, lasting impact.
As a speaker agent and the founder of Oration Speakers, I’ve seen firsthand how powerful events can be when they feature the right keynote speakers. The most memorable events don’t just inform—they inspire. I connect organisations with engaging speakers, including emerging thought leaders who have recently published books and are making an impact in their industries.
Through my industry connections I always know who is on topic and on target. Through our many resources we are always or discovering the latest fresh voices, people who are world leaders on the the latest topics and authors who write the latest groundbreaking books, shaping the future of thought leadership and we know who works for each type of event.
For instance, John Kay’s upcoming book The Corporation in the Twenty-First Century he challenges traditional business paradigms, offering insights that make audiences rethink everything they know about corporate strategy or Sumit Paul-Choudhury’s The Bright Side explores the power of optimism in driving success, making him a perfect choice for organisations looking to energise and motivate their audience. Featuring speakers like these doesn’t just add credibility to your event—it ensures your audience leaves inspired and ready to act and they will speak about it.
You see, what it boils down to is, people trust people, not ads, not algorithms. Events bring your mission to life in a way that digital marketing simply can’t match. In-person or virtual, (but preferably in-person) these events allow for real conversations, meaningful connections, and genuine engagement. A well-organised event creates emotional connections that will linger long after the final speech, while transparency fosters credibility that is invaluable in today’s skeptical market. And remember, events don’t just create one moment; they create momentum and a single event can fuel your marketing strategy for months. If you learn how to turn event footage into informative blog posts, fun social media clips and podcasts, (social media that doesn’t want to make you switch off and reach for the mute button)……attendees are already interested in what you offer—all you have to do is convert them into long-term customers.
In a world saturated with social media and AI people crave real experiences and events give them that, live events will always humanise your brand, build trust and drive long-term loyalty. Whether it’s a small-scale gathering or a major industry conference, hosting an event with world renowned keynote speakers to your marketing mix in 2025 isn’t just an option—it’s a necessity.
I’ve spent years helping businesses leverage events to create real impact. If you’re ready to connect to host your next event and help your audiences engage, network and have a good time, you will earn loyal fans and in turn loyal customers, If you want to learn more about how the right event and the right keynote speakers will lead to your marketing success in 2025, reach out to us here .
