Simon Sinek explores how leaders can inspire cooperation, trust and change. He’s the author of the classic “Start With Why”; his latest book is “Leaders Eat Last.”
Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls “a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.” His newest work explores “circles of safety,” exploring how to enhance feelings of trust and confidence in making bold decisions. It’s the subject of his latest book, Leaders Eat Last.
An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.
For his full bio see below:-
Companies and projects:
Simon is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world.
Active in the arts and in the non-for-profit world (though Simon prefers to call it the for-impact world).
Books:
The infinite Game
Start with Why
Find your Why
In the media:
Forbes: Best Selling Author Simon Sinek: The Pathway to Business Success Is an Infinite Mindset
Simon Sinek’s Advice to Leaders: Check In. And Truly Listen.
Simon Sinek Find your Why
Thinkers 50
Simon Sinek is probably best known for popularizing the concept of WHY, which he described in his first TED Talk in 2009. That talk went on to become the second most watched TED Talk of all time, and is still in the top five with over 50 million views.
Simon is an unshakable optimist and a pleasure to listen to. He believes in a bright future and our ability to build it together. He has been described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
He shares his ideas through his books:
• Start With Why: How Great Leaders Inspire Everyone to Take Action, a global bestseller (with over 1 million books sold in the U.S. alone)
• Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, a New York Times and Wall Street Journal bestseller
• Together is Better: A Little Book of Inspiration, a New York Times and Wall Street Journal bestseller
• Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
• And his latest book, The Infinite Game, also a New York Times and Wall Street Journal bestseller
Simon is also a trained ethnographer, he is fascinated by the people and organisations that make the greatest and longest lasting impact in the world. Over the years, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.
His interview on millennials in the workplace broke the internet in 2016. With over 80 million views in its first week, it has now been viewed hundreds of millions times. This led to Simon being YouTube’s fifth most searched term in 2017. His unconventional and innovative views on business and leadership have attracted international attention. From the airline industry to the entertainment industry, from finance to fashion, from big business to entrepreneurs to police forces.
Simon has been invited to meet with a broad array of leaders and organisations in nearly every industry. He has also had the honuor of sharing his ideas with multiple agencies of the US government and with the senior-most leaders of the United States Air Force, Marine Corps, Navy, Army and Coast Guard.
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