RORY SUTHERLAND
Rory Sutherland — Behavioural Economics & Branding Keynote Speaker | Ogilvy Vice Chairman | TED Speaker
Rory Sutherland | Behavioural Economics & Branding Keynote Speaker | Ogilvy Vice Chairman | TED Speaker
Rory Sutherland is Vice Chairman of Ogilvy and a world‑renowned keynote speaker on behavioural economics, decision‑making and creative strategy. Author of the bestseller Alchemy and multiple TED talks with millions of views, Rory shows leaders how tiny psychological shifts unlock outsized results—improving growth, pricing, customer experience and marketing ROI. His talks blend sharp wit, memorable stories and practical “psycho‑logic” you can apply immediately. From fintech to retail, travel to B2B SaaS, Rory reveals why data needs human insight—and how to design choices that customers actually act on.
Book Rory Sutherland as your keynote speaker for leadership summits, marketing conferences and client events where you want fresh thinking, laugh‑out‑loud ideas and real commercial impact. Popular topics include pricing psychology, choice architecture, behavioural design and the hidden alchemy behind what makes people buy.
Elevate your agenda with one of the most original minds in business and marketing today.
For Rory’s full Bio see below: –
ARTICLES: –
TOPICS:
The Alchemy of Decision‑Making: Why Irrational Ideas Create Outsized Results
- Spot “psycho‑logic” moves where tiny tweaks drive disproportionate impact
- Reframe problems to unlock non‑obvious, high‑ROI solutions
- Test fast: validate counterintuitive ideas with low cost and quick feedback
Behavioural Economics for Growth: Turning Psychology into Profit
- Map biases across the journey and use them ethically to lift conversion
- Remove decision friction to boost sign‑ups and sales without cutting price
- Build a testing cadence that fuses data with human insight for compounding ROI
Branding Through Perception: Create Value Without Changing the Product
- Use signalling and distinctiveness to create preference and pricing power
- Craft frames and narratives that make your brand the default choice
- Turn intangibles—trust, status, reassurance—into tangible commercial results
Pricing Psychology: Reframe Value, Reduce Friction, Raise Margins
- Apply anchors, decoys, and bundles to shift willingness to pay
- Reduce pain‑of‑paying and choice overload to speed decisions
- Signal quality and fairness to defend margin in competitive markets
Choice Architecture & Nudging: Designing Decisions Customers Actually Make
- Redesign defaults, options, and timing to guide desired actions
- Write copy and structure interfaces that lower cognitive load
- Build nudges that work in the real world—and avoid backfire effects
BIOGRAPHY
RORY SUTHERLAND
Rory Sutherland | Behavioural Economics & Branding Keynote Speaker | Ogilvy Vice Chairman, TED Speaker
Rory Sutherland is Vice Chairman of Ogilvy and one of the world’s most original voices on behavioural economics, branding, and creative strategy. A bestselling author (Alchemy: The Surprising Power of Ideas That Don’t Make Sense) and multiple-time TED speaker with millions of views, Rory helps leaders see that the biggest business breakthroughs often come from human psychology, not bigger budgets.
At Ogilvy, he founded Ogilvy’s Behavioural Science Practice, translating academic insights into commercial advantage for global brands across finance, tech, travel, retail, and B2B. His work shows how small changes in perception and context—what he calls “psycho‑logic”—can transform pricing, product design, customer experience, and marketing ROI. From reframing value and reducing decision friction to crafting choice architecture that nudges action, Rory gives audiences a practical toolkit for unlocking growth when logic alone runs out of road.
A natural storyteller with a wicked sense of humour, Rory mixes counterintuitive ideas with vivid case studies—from railways to fintech, from chocolate bars to insurance—to prove that what’s “rational” isn’t always effective. He writes the long-running Spectator column “The Wiki Man,” co-hosts the podcast OnBrand, and serves on advisory boards focused on innovation, technology, and public policy.
Sought after by leadership teams and conference organisers worldwide, Rory delivers keynotes that challenge assumptions and inspire immediate action. Popular topics include behavioural economics for business growth, pricing psychology, branding through perception, choice architecture and nudging, and the creative alchemy behind why people buy. He is equally at home sparking C-suite strategy offsites as he is energising arenas of marketers and product leaders.
Whether you’re launching a product, rethinking pricing, building a category, or designing a better customer journey, Rory shows how to combine data with human insight to create outsized impact. Book Rory Sutherland when you want ideas that are fresh, funny, and—most importantly—commercially effective. Ready to book Rory Sutherland for your event? Enquire about fees and availability info@orationspeakers.com