Daniel Lamarre is former CEO & President of Cirque du Soleil. Recently he announced his transition into a new role as the Executive Vice-Chairman of the Board.

In his new book, Balancing Acts: Unleashing the Power of Creativity in Your Life and Work” he bares all about leading the famous global circus troupe for 21 years.

Daniel shares firsthand the source of business magic (“creativity”) which not only turned Cirque du Soleil into an International sensation, but it also helped Daniel successfully navigate it through a world-wide pandemic.

Cirque du Soleil is a company founded on the conviction that the arts and business, together, can contribute to making a better world. Some of the most popular stage shows like O, Michael Jackson: One, The Beatles: Love and Zarkana gross between 30MM-100MM per year! That doesn’t just happen overnight and in his talks Daniel provides insight and wisdom on how creative thinking  lead his business to greater heights than ever before

Daniel shares stories and anecdotes from his own personal life, highlighting both his triumphs and challenges. He also goes into depth about how he brought Cirque du Soleil through the COVID-19 pandemic, where live performances had all but died, to bounce back stronger than ever before.  With nearly 5,000 employees and 44 shows playing across five continents at its peak, the company is well on its way to returning to pre-COVID sales of $1 billion annually, profit margins of 20%, and 15MM tickets sold around the world each year — more than all Broadway shows combined!

According to Daniel, “Whether you are an executive, an entrepreneur, or a professional, if you aren’t placing a high premium on creativity, you’re wasting your time. No company deserves to exist unless it’s constantly discovering ways to make its customers’ lives better. Simply put, without creativity, there is no business.”