Keynote Speaker Category: Artificial Intelligence, Digital Disruption, Digital Transformation, Media,
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Lars Silberbauer Andersen LeWeb Paris 2012 – Social Business Track
Lars Silverbauer is a global speaker at leading conferences on topics such as digital disruption, digital media and organisational transformation and change. Through his years in the frontline of digital disruption he has gained insights and insider knowledge on how to prevail and leverage the increase pace of disruption. As a result he is able to provide a wealth of strategic vision, practical takeaways and hands-on techniques to your audience which can be immediately applied to both personal and professional development
Lars is currently the Senior Vice President of Viacom Digital Studios. His role there is to drive the MTV brand on digital and focus on the development of digital originals.
For seven years prior to that Lars was Senior Global Director of Social Media and Video at Lego Group. In this role, he was responsible for the innovative toy company’s global strategy and execution on social media, search and execution (paid and organic), YouTube channels, LEGO TV and the Chinese equivalent. In that position Lars built a global team of digital marketers in 5 different locations (London, Shanghai, Billund (Denmark), Los Angeles and Enfield (Massachusetts).
While working at LEGO® in 2014 he launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content. He also was responsible for the LEGO YouTube channels which have reached more than 1 billion views.
Before joining the LEGO Group Lars worked for 10 years in the digital and broadcast media industry as a digital strategist connecting traditional broadcasting with digital experiences. He also worked as creative manager heading up a team of designers and developers creating the illumination of the Danish Radio Concerthouse build by the French architect Jean Nouvel.
Lars Silverbauer has been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report.