Inma Martinez is a globally recognised expert in artificial intelligence, digital transformation, and technology innovation. With a unique ability to break down complex concepts, she delivers insightful talks that help audiences understand how AI and emerging technologies can solve real-world challenges and drive progress. Her sessions are designed to inspire businesses and governments to embrace digital transformation as a tool for innovation, competitiveness, and societal impact.
As a keynote speaker, Inma brings a wealth of experience, having worked on pioneering projects in AI, mobile technology, and smart living solutions. She equips her audiences with actionable insights on AI applications across industries such as agriculture, mobility, and manufacturing. Her talks address the ethical considerations of AI and data governance, ensuring that organisations can adopt these technologies responsibly and effectively.
Inma’s expertise extends to advising global policymakers and industry leaders. She serves as Chair of the Multi-stakeholder Expert Group and Co-Chair of the Steering Committee at the GPAI, contributing to global AI strategies. She also collaborates with UNESCO, the European Commission, and the United Nations Industrial Development Organisation to shape policies that make AI inclusive and sustainable. Her presentations leave audiences equipped with the tools and knowledge to navigate the rapidly evolving digital landscape with confidence and vision.
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How A.I. can create Digital Transformation and Competitive Advantage
“The future of” series in the Digital Economy
Since 2011, digital technologies and Big Data have become the most powerful competitive attributes in every industry. They have become the agents of radical shifts in business models and forced many sectors to venture into new unchartered territories. Business is no longer “as usual” and disruption is the new norm. Going against the grain, some big and small players have paved the way and showed the markets that digital assets and unbridled creative thinking are the best combination to create innovation and respond to market challenges with agility.
Takeaways
1. Learn the specific mindsets and attitudes in management that are driving the innovative approaches of new leaders in a given sector (financial services, retail banking, consumer goods, automotive, manufacturing, energy and others).
2. Understand the radical differences between true innovation and simply improving products (the end of the “Better” society).
3. Future trends and business models that will drive each sector and the roadmaps towards improved competitive advantage.
The Future of Work in the A.I. Automated Society
2020 represents the end of the era of IQ and the evolution of human capital towards EQ. Because we will derive all that is quantifiable and computational to intelligent systems, even our cars, or the energy management of homes, workforces will be challenged to solve problems via creative approaches, creative thinking, and blue-skies imagination. The future is one where human factors and ergonomics will force businesses to take human centric approaches, and these can only be generated by neotenic human minds. In the next ten years, the old paradigms of fixed working hours, job titles and linear career paths will be abandoned in favour of flexible schedules, goal-oriented participations and lateral career moves within the same organisations.
Takeaways
1. Man + machine collaborations: diversification of tasks and responsibilities between humans and their A.I. tools.
2. Towards an EQ workplace: how to untap creative thinking in a digitally transformed company.
3. Neoteny: the human super-power that will derive the splendour of the next civilization.
4. The jobs of the future will no longer be jobs but roadmaps towards tacit knowledge.
Hacking A.I. Digital Marketing
How do you deliver “human experiences” when you sell products and services to the masses? Digital is an intangible abstract environment, yet it offers unique opportunities for the personalisation of products and services, with deeper emotional connections than some analogue contexts can offer.
Takeaways
1. Learn how to create “exceptional experiences” in digital environments
2. Take the human centric ergonomics towards creating a sense of wonder and delight in your websites and mobile applications
3. Realise how piecing the “digital data puzzle” will allow you to create innovative 1:1 products and services.
Transforming SMEs with AI and Big Data
Digital transformation and the rise of Big Data are beginning to be adopted by small and medium sized enterprises as part of their digital transformation roadmaps. In order to stay competitive, SMEs need to become aware of the potential that AI can bring to their organisations, even when they do not process Big Data.
Takeaways
1. Learn what elements of the digital and A.I. adoption roadmaps would help your SME’s operations, products and services.
2. Understand the five pillars of A.I.-driven innovation: detection, precision, optimisation, automatisation and prediction of outcomes at scale.
3. Grasp the subtleties of the data-sharing economy and how it is not just about “Big” data but about “Relevant”, Real World Evidence data.
5G and Edge & Cloud Computing: The Internet of Everything Revolution
Media:
Edge computing is coming and businesses aren’t ready
Data And Artificial Intelligence With Dr. Inma Martinez
Books: – “The Future of the Automotive Industry” (2021)
Inma Martinez is a globally recognised keynote speaker and AI scientist who empowers audiences to understand and harness the transformative potential of AI and emerging technologies. Her sessions focus on how businesses and governments can leverage the digital economy to drive innovation, enhance competitiveness, and create societal progress.
Inma specialises in delivering actionable insights tailored for technology and AI-focused audiences. Her talks demystify complex AI concepts, showcasing their practical applications across industries such as agriculture, mobility, and smart living. By drawing on her extensive experience in developing cutting-edge technologies, she inspires audiences to embrace digital transformation with confidence and foresight.
As Chair of the Multi-stakeholder Expert Group and Co-Chair of the Steering Committee at the GPAI (G7/OECD global AI agency), Inma brings unparalleled expertise on global AI policies and innovation strategies. She has led initiatives such as the AI in Agriculture project, demonstrating how AI can address real-world challenges while fostering sustainable growth. Her advisory roles with the European Commission, UNESCO, and the United Nations Industrial Development Organisation underline her commitment to making AI inclusive, ethical, and impactful.
Inma also equips her audiences with tools to navigate the Fourth Industrial Revolution, helping organisations adapt to digital disruptions and seize new opportunities. She shares insights on trends like AI-driven automation, data ethics, and digital governance, ensuring attendees leave her sessions with clear strategies to implement in their own work.A seasoned speaker at high-profile events, Inma has addressed forums like The Economist’s “Transformation Agenda,” where she engaged with global leaders to explore manufacturing and supply chain innovation. Her ability to connect with diverse audiences—from executives and policymakers to tech professionals—makes her an ideal choice for events that aim to deepen understanding of AI’s role in shaping the future.
In academia, Inma serves as a Guest Lecturer at Imperial College Business School and Director of the Master in Artificial Intelligence programme at the University of Loyola, Spain. She bridges theory and practice, offering her audiences evidence-based insights backed by her hands-on experience as a pioneer in AI development.
Inma Martinez stands out as a leading voice in AI and digital innovation, empowering her audiences with practical strategies, visionary ideas, and a clear path to embracing the future of technology.
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A.I. is a giant step beyond data analytics and statistics. It allows us to address Big Data at scale and to deal with its enormous complexities. It can not only create the automatization and optimization of processes, but also reduce human errors where it comes to precision and detection. Best of all, A.I. predicts future outcomes. It can perform on-demand and in real-time, as well as run 24/7 as an automated system. It has been trained to deliver what we ask of it. It can also reveal what we are unaware of. This is why it has become the ultimate tool for all sectors and industries. A.I. has not created new human ethics, but it has highlighted the need for them in the 2030 society.
Takeaways
1. Understand how A.I. can create positive impacts and benefits in your digitization roadmap
2. Learn in what simple ways an A.I. system can optimise your business operations
3. Become aware of how A.I. tools will help your workforce deliver with reliability, confidence and at scale.