CHRISTIAN MAJGAARD

GLOBAL TOP EXECUTIVE AT LEGO®

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Keynote Speaker Category: Brand, Creativity, Curiousity, Marketing,

BIOGRAPHY

Christian Majgaard is Director of his own consultancy helping international companies develop and implement strategies for customer focused growth.

He was formerly the global top executive at LEGO® creative genius and senior director at LEGO until 2000. There he was responsible for their global brand, product and campaign development of their core business as well as their Theme Park and Media divisions. He stood behind numerous marketing successes such as the LEGOLAND® parks, in the U.K., USA and Germany and in LEGO Mindstorms® robots, the Harry Potter® license and the world´s best- selling children’s software. He also created, opened and operated LEGOLAND Windsor, LEGOLAND California and created a Research and Development alliance with MIT in Massachusetts.

He has influenced a whole generation of marketers at LEGO and was instrumental in building the brand to the unique position it holds today. During his period as a member of the LEGO Global Senior Management Team, annual turnover rose from $1 bn to twice that figure.

After 26 years Christian left LEGO in order to consult and inspire other international companies on their strategy, marketing, innovation and branding, while keeping close ties to LEGO´s owner. He has maintained close relations to LEGO and their CEO is Chairman of his consultancy business.

He has inspired companies like Nestlé, Motorola, Bang & Olufsen, Swiss Re, TNT, Disneyland, Deloitte, Heineken, and global institutions such as IMD, ESOMAR and EMPRESA.

He authored the book “13 hints for tomorrow’s brand builders” as well as numerous articles. Recently he starred in a national television series on how consultants help threatened corporations, and in national radio broadcast as an expert on strategic issues.

Christian Majgaard was featured in the recent book by Dutch/British professors Trompenaars & Hampden -Turner as one of the “21 Leaders for the 21st Century” and the man who recaptured the true mission of LEGO. Before joining LEGO, Christian was senior management consultant with PA Consulting.

Christian is a renowned speaker at conferences throughout the world on Creativity, Branding and Strategy.

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