Melissa has just launched Inspo, a text-tech and publishing network for Gen Z.

Previous to that Melissa was the Senior Vice President of Creative Development and Partnerships at Cheddar, a video media company at the intersection of business news and culture.

As media is changing at a faster and more extreme pace, year-to-year, month-to-month, day-to-day and as Millennials and Gen Z grow up, they expect to encounter news in the ways they’re used to — through social video, through mobile, through digestible content. While their parents may have unfolded the business section of the paper on the train to work, or watched hours of market updates, these generations want their finance, business, and tech news in a very different way. Cheddar has revolutionised how business & finance news is created and delivered. Through live streaming on OTT and other networks, Cheddar has been able to grow a passionate audience, in a once-thought irrelevant area to younger generations.

Previously, Melissa was BuzzFeed’s Vice President of Creative Services, where she led a team of global creatives responsible for building native social content executions for advertisers. Melissa and her team worked with Fortune 500 brands to create compelling, engaging, and social branded content for the social web. Joining the staff in 2010, Rosenthal was a key contributor to the early success of BuzzFeed’s branded content advertising model and created the site’s first ads.

For her creative work in advertising, she was named to Forbes’ 30 Under 30 and Business Insider’s 30 Most Creative People Under 30.

In the media:

Balancing the Grind with Melissa Rosenthal, Co-Founder at Circle